Marketing communications: attract and sell to more customers | Customer Plus – The award-winning customer experience consultancy

Attract and sell to more customers
Attract and retain more customers

Marketing communications

Marketing is an investment. It is an investment in your brand and your position, and ultimately in your organisational performance. We deliver a return on that investment by positioning your brand, raising awareness, starting conversations and driving conversion so you sell to more customers more often.

The right way to attract and retain customers

You need to attract the right customers to buy/use the right product/service. We use time-honoured marketing theory and hard-earned experience – facts, not fads – to make sure we tell your story to the right people at the right time in the right way.

We ‘do’ integrated marketing communications, which means we’re channel-agnostic – we do digital/advertising/PR/events/collateral/direct marketing/telemarketing and any other channel that works for your brand.

And if you don’t have a visual identity or logo, or need a new one – we do that too.

Creating the outputs and outcomes you want from your marketing communications

Your marketing communications are an investment in your brand.

Customer Plus work with you to make a return on your investment by ensuring all your marketing communications outputs deliver tangible behaviour outcomes in your audiences – phone calls, visits to your premises, event attendance, email enquiries – so you can deliver your organisational priorities.

Services

An audit of your marketing and communications using proven tools and techniques

Development of an actionable marketing and communications strategy to deliver strategic business goals

Creation or development of single brand or a brand hierarchy using the Customer Plus brand essence wheel to identify the rational and emotive components of the product/service to create a memorable brand

Turning insight into a creative approach to the development of on and off line marketing communications

From turning your business objectives into event creation, to organisation of the event, to turning the event into a success on the day

Coordinated campaigns to deliver leads for a product or service using telemarketing, emailers, landing pages and marcomms to give you an audience

Whether it’s trade or national media we will work with you to ensure your story is read by the target audience

Social media strategy based on marketing principles, reaching your target audience with your key messaging to start those important conversations

Measuring the success of your marketing strategy through proven methods and techniques and creating key recommendations to support continuous improvement

Talk to us

Whether you’re in the early planning stages or looking to refine your approach we’re more than happy to talk it through with you and share our expertise.

Fill in your details below and a member of the team will be in touch.

Who we work with

20,000 nominations for customer service excellence

Driving a consistent service culture for TrustFord so that every customer’s experience was a great one, supporting 8% sales growth during the recession...

19% increase in NPS driven by employee engagement

Delivering a strategic vision and internal communications strategy for rail engineering consultancy that drove NPS from +41 to +60 and employee NPS from +22 to +38...

£100,000,000 savings through successful culture change

Engaging 55,000 staff for Birmingham City Council, Europe’s largest local authority, to deliver a radical culture change and year-on-year revenue savings...