Why is it important to have an effective customer experience strategy?

An effective strategy allows us to step back from the urgency of day-to-day affairs to achieve the four critical success factors for profitable and sustainable success:

  • An excellent core product or service and the associated R&D to keep up to date with customers wants and needs
  • Operational excellence
  • A culture that allows and encourages employees to be creative and entrepreneurial within company procedures
  • A customer orientation

What are the benefits of customer experience strategy?

Creating and maintaining a customer-focused culture will bring more customers through the door – and will make them want to return!

Understanding how to match your businesses unique set of resources, skills and capabilities with its customers’ needs and changing markets is essential. A good strategy helps to establish a customer-focused culture which acts as an important differentiator.

How we do it at Customer Plus

Using best practice and recognised metrics Customer Plus works with management teams to benchmark your current level of customer satisfaction.

Using measurement to identify where your organisation is now, Customer Plus will facilitate workshops with your management team to define your customer value proposition.

We will use this information to create a realistic and implementable customer experience strategy for your organisation which will deliver results.

If you’re looking to invigorate your organisation with new ideas and best practice we can help you formulate your vision and values and create a strategic plan to deliver your organisational outcomes.


Research and intelligence to understand our clients' problems and opportunities.


Co-creation of plans to fit our clients' values and resources.


Creative and effective implementation throughout the course of every project.

How we engage with our clients

We listen

We start by listening to you to understand you, your business and your goals.

We propose

Our next step includes producing a professional and timely proposal, detailing exactly how we plan to execute our strategy to improve your customer experience.

We communicate

We will then assign one of our experienced consultants to be your first point of contact and to manage your project. We value face-to-face communication and so your introduction will be in person.

We cooperate

The outcomes you are looking for will determine the approach and strategy we use. Our work will help you understand how your business is perceived from your customer's eyes, what it should be like and why.

We deliver

We pride ourselves on our ability to build rapport, manage expectations and deliver results. You can expect professionalism, ease of doing business and excellent communication throughout our service.

We report

We will show you why and how improving your customer experience will improve your financial performance.

Looking to improve your CX?

Fill in our contact form below and a member of our team will be in touch as soon as possible to arrange your FREE consultation. Alternatively, please email or call us on 01332 840422

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